MCX is India’s largest and the World’s 5th largest commodity exchange. The Company provides a world-class commodity exchange platform for market participants to trade in a wide spectrum of commodity derivatives. The institutional promoters and shareholders are prominent players in their respective fields.
The Challenge
The Exchange, as a part of day to day operations had to deal with brokers, associations, network providers, listing companies, members, aggregators, and news agencies.
The Solution
To deliver differentiating customer experience that build loyal and profitable customer relationships, Ambit recommended implementation of ExchangeLogix – a Customer-Centric CRM solution which acted as a single source repository of customer information across departments thereby it enabled them to provide highest level of service and support to their members.